Top 5 Beauty Retail iOS Apps in Sweden Q2 2024

In the second quarter of 2024, the top 5 beauty retail iOS apps in Sweden showed varied performance in terms of downloads, revenue, and weekly active users. Here's a closer look at the trends for each app.

SEPHORA - Maquillage, Parfum experienced fluctuating downloads throughout the quarter, starting at around 4.4K in early April and seeing a dip mid-quarter, but rebounding to approximately 3.5K by the end of June. Weekly active users for the app started at 13.4K and saw a slight decrease to around 12.5K in late April, but increased to reach 14.4K by the end of June.

Lush Fresh Handmade Cosmetics had relatively low download numbers, starting with 359 in early April and dipping to 151 by early June, before slightly increasing to 262 by the end of the quarter. Weekly active users followed a similar trend, starting at 485 and dropping to 272 by early June, before rising again to 336 by the end of June.

LOOKFANTASTIC: Beauty & Makeup saw a consistent but modest download rate, starting with 143 in early April and ending with 92 by late June. The app's weekly active users began at 623, experiencing a gradual decline to 438 by early June, and then slightly recovering to 486 by the end of the quarter.

CHARLOTTE TILBURY had a notable spike in downloads in early June, reaching 424, before settling at 93 by the end of the quarter. Weekly active users showed a steady increase from 681 in early April to a peak of 1.03K by mid-June, ending the quarter at 922.

BEAUTY BAY maintained a steady download rate, starting at 104 in early April and ending at 94 by late June. Weekly active users for the app began at 512 and saw a slight decline to 424 by early June, before increasing to 547 by the end of the quarter.

Overall, each of these apps showed unique trends in downloads and user engagement, reflecting the dynamic nature of the beauty retail sector on the iOS platform in Sweden. For more detailed insights and data, visit Sensor Tower.